Aaron Luke is the Regional Outside Sales Manager for ACT Entertainment, overseeing the Mid-Atlantic U.S. territory. He represents a portfolio of premier entertainment technology brands including MA Lighting, Ayrton, MDG, Green Hippo, Robert Juliat, zactrack, and more. In this role, Aaron focuses on cultivating strong relationships with designers, dealers, and end-users, helping bridge cutting-edge solutions with real-world production needs—and occasionally translating “tech speak” into human.

Before stepping into sales leadership, Aaron built a dynamic career as a freelance lighting programmer and lighting director. His work spanned genres and formats—from touring with artists like Muse, Miranda Lambert, Prophets of Rage, Jill Scott, and Jeremy Camp, to lighting major music festivals, corporate events, and television productions. Many of the skills he honed in those roles were rooted in the foundational knowledge he gained early on as a lighting technician—proof that crawling around in dark venues with a wrench and a flashlight really does pay off.

Originally from Missouri, Aaron discovered his passion for production early on and moved to Nashville in 2004 to attend Belmont University. He earned a BBA in Music Business with an emphasis in Production—and 21 years later, still proudly calls Nashville home, even if he spends more time in airports than on his porch.