
BREAKOUT SESSIONS
Prepare Before You Need To
Prepare Before You Need To is an interactive workshop designed to turn the lessons from Leading Through Crisis into practical tools you can use on the job site.
Join Jake Perry, Brandon “Soss” Sossamon, and Tim “Tuba” Smith for a hands-on conversation about preparing for the unexpected, recognizing potential challenges before they escalate, and building the skills and confidence to respond when things don’t go according to plan. Hear first-hand advice from professionals who have been on the front lines, ask questions, work through real-world scenarios, and take away tools you can put into practice.
Because the best time to prepare for a crisis is before you’re standing in the middle of one.
SPEAKERS

Brandon Sossamon
Brandon Sossamon, widely known as ‘Soss’, is a 30+ year veteran in the Production field. Having experience in both sound and lights, Soss took his talents to the road and progressed to Tour Management and Tour Accounting handling global tours ranging from Industrials to A-List acts in stadiums. In 2012, Soss left the road and took a full time job with C3 Presents overseeing the Production of their global festivals and events. Today, Soss is the Director of Production for C3 Presents, managing a team of contractors and full-time employees, building on the successes of events year over year.

Tim Smith
Tim “Tuba” Smith is the Director of Festivals and Strategic Initiatives at C3 Presents, the world’s premier music festival producer. With over 20 years of experience, he has proven to be one of the top event producers in the industry.
On top of leading three marquee events (Lollapalooza Chicago, Bonnaroo Music and Arts Festival and Sueños Music Festival) he also actively administers standards, best practice, and protocols across all C3 events. Tuba is a recognized expert and industry leader in event safety and crowd management, site design, production, government relations, finance, and operations.
As a proud alumnus of the University of Kansas, Tuba continues to give back to the institution that provided the foundation for his career. In 2017, he founded the KU LEAP Program to increase awareness and access to college students about career options and professions available within the entertainment industry.
Jake Perry
Director of Operations & Sustainability at C3 Presents, brings over 20 years of leadership in global event operations to his title. With a career spanning into experiential events, international development and major productions like Global X Games, Perry now focuses on some of the world’s most iconic music festivals including Austin City Limits Music Festival, Lollapalooza (and its international editions in Chile, Argentina, Brazil, Germany, France, Sweden, and India) Bonnaroo, and many more.

